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Reviews > Tech > Battle of the Cashback Titans: Rakuten vs. Honey vs. Ibotta – Which App Actually Saves You the Most?

Battle of the Cashback Titans: Rakuten vs. Honey vs. Ibotta – Which App Actually Saves You the Most?

May 15, 2025

by <a href="https://reviewgrades.com/author/david-simpson/" target="_self">David Simpson</a>

by David Simpson

David Simpson is a tech reviewer based in the Seattle area who specializes in productivity electronics, blending over 12 years of experience with a love for cutting-edge gear that helps people work smarter.

Tired of watching your money disappear into the void every time you check out online or hit the grocery store? Good news: cashback apps are here to play financial wingman. These clever tools turn your everyday spending into real rewards—no extreme couponing required.

But not all cashback apps are created equal. Some are powerhouses for online shopping, while others are built for in-store hustlers or coupon lovers. So, which one deserves a spot on your home screen?

We put three of the biggest names—Rakuten, Honey, and Ibotta—head to head. Here’s everything you need to know about what they do best, where they fall short, and which one (or combo!) will help you keep more cash in your pocket.

Rakuten: The Online Cashback King

rakuten ebates cash back app sample screenshot

If your shopping cart is always digital and your best friend is Amazon Prime, Rakuten might be your cashback soulmate.

This browser-based app makes online saving feel practically effortless. Just install the extension, and Rakuten pops up like a helpful ghost every time you’re on a participating retailer’s site. With a click, you’re earning cashback on everything from shoes to tech to beauty products.

Why Rakuten Rocks:

  • Top-Notch Online Cashback Rates – Seriously, it often beats out the competition, especially with major brands and stores.
  • Double Cashback Events – Rakuten throws down limited-time promotions that supercharge your savings.
  • Massive Retailer Network – Over 3,500 retailers means you’ll likely find cashback on the stores you’re already hitting.

Where Rakuten Falls Short:

  • Quarterly Payouts Only – Patience is a virtue here. You’ll have to wait for your cashback check every three months.
  • Online-Only Focus – If you’re mostly shopping in stores, Rakuten won’t be much help.
  • Manual Activation – Miss the “Activate Cashback” button? You’re out of luck. Rakuten isn’t fully automatic.

Best for: Frequent online shoppers who don’t mind waiting to get paid.

Honey: Your Coupon-Savvy Friend

honey cash back app screenshot

Think of Honey as the smart browser extension that quietly hustles for discounts while you sip coffee. It hunts down coupons, applies them at checkout, and even throws in a rewards system called Honey Gold that lets you earn points toward gift cards.

You won’t see straightforward “cashback” the way Rakuten does it, but the savings stack up—especially if you’re the type to forget to search for promo codes.

Honey’s Highlights:

  • Automatic Coupons at Checkout – No more Googling “[store] promo code 2025.” Honey applies codes for you in real time.
  • Works at Thousands of Online Stores – From food delivery to flights, Honey covers a lot of ground.
  • Honey Gold Rewards – Make qualifying purchases and redeem points for gift cards.

Honey’s Hang-Ups:

  • Gift Cards Only – Honey Gold can’t be redeemed for cash, just digital gift cards.
  • Not Always Transparent – Cashback-like rewards (when available) are vague and vary between stores.
  • No In-Store Support – It’s strictly online. No help at the checkout line in your local Target.

Best for: Shoppers who want effortless coupon savings and don’t mind being paid in gift cards.

Ibotta: The In-Store Savings MVP

ibotta cash back app screenshot

Ibotta is your go-to app for turning grocery runs, gas stops, and drugstore hauls into cold, hard cashback. While Rakuten and Honey live in the browser, Ibotta is all about the real world.

Before you shop, you’ll scroll through the app to add offers (like $1 back on cereal or $0.50 on bread). After your trip, snap a photo of your receipt or link your store loyalty card to cash in.

Ibotta Wins at:

  • Grocery and Everyday Essentials – Perfect for regular in-store shoppers.
  • Flexible Redemption Options – Cash out to PayPal or snag gift cards—your choice.
  • Bonus Rewards – Limited-time offers and streak bonuses make your cashback pile up faster.

Ibotta’s Drawbacks:

  • Takes Effort – You’ll need to activate offers and remember to scan your receipt.
  • Online Cashback is Weaker – Not its strong suit compared to Rakuten.
  • Cluttered App Experience – Tons of deals can be overwhelming to scroll through.

Best for: Shoppers who hit the store often and don’t mind a little prep work to save big.

Which App Should You Use? Here’s the Breakdown:

  • Use Rakuten if you do most of your shopping online and want the biggest bang for your digital buck.
  • Go with Honey if you want low-effort couponing and don’t care about cashback in the form of actual cash.
  • Choose Ibotta if groceries are where you spend most of your money and you’re willing to engage with the app before and after your trip.

Pro tip: You don’t have to pick just one. Many savvy savers use all three strategically:

  • Honey for coupon stacking.
  • Rakuten for cashback when coupons don’t apply.
  • Ibotta for groceries and in-store essentials.

FAQ: What You Need to Know Before Downloading

Are cashback apps safe to use?
Yes—as long as you’re downloading from official app stores. Major apps like Rakuten, Honey, and Ibotta use encryption and secure systems to protect your data.

Can I stack cashback with credit card rewards?
Absolutely! You can double-dip by using cashback apps alongside credit cards that offer points or cashback. Think of it as turbocharging your savings.

What if my cashback doesn’t show up?
Most apps have responsive support teams. Save your receipts and screenshots, and don’t hesitate to file a claim if something goes wrong.

Final Thoughts: Stop Leaving Money on the Table

There’s zero reason not to earn something back from the money you’re already spending. Whether you’re a coupon fanatic, a casual online shopper, or a grocery store warrior, there’s a cashback app (or combo of apps) that can work for your lifestyle.

Take a few minutes to set up the right ones, and your future self will thank you—especially when that next payout hits your account.

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